Markalaşma / Kültür / Marka İş Birlikleri · Goril Radar’da yayın:
From a music group to a pop culture brand: The rise of Manifest
Kaynak: Marketing Türkiye
Kaynak yayın tarihi:
Formed in Turkey, the six-member music group Manifest has built a brand ecosystem extending well beyond music in roughly 20 months.
The band stands out for its concerts, visual identity, merchandise collections, social media content, and partnerships with brands such as Penti, Samsung and Swarovski.
An in-depth feature published by Marketing Türkiye examines Manifest’s strategy for community building and connecting with younger generations.
Radar take: The case of Manifest demonstrates that a compelling brand universe is forged not merely through visual identity, but through cultural belonging and multi-channel storytelling.
Marketing Türkiye: Orijinal haberi oku
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