Branding & Marka Kimliği · Goril Radar’da yayın:
Fulham builds a new brand language from stadium lettering
Kaynak: Creative Boom
Kaynak yayın tarihi:
Creative agency Music and F37 have transformed the hand-drawn lettering at Fulham FC’s Craven Cottage stadium into a typeface family to be used across the club’s communications. According to a report by Creative Boom, the project places this historical reference at the heart of a flexible identity adaptable to digital channels, fan experiences, and various touchpoints.
The design approach generates a visual language directly from the brand’s own physical space, rather than treating history as an afterthought or mere embellishment. Rather than heralding a crest redesign, the piece focuses on the typography and wider identity system.
Creative Boom: Orijinal haberi oku
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