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ING illustrates banking charges through missing bites of everyday food
Kaynak: Marketing Türkiye
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New commercials under ING Türkiye’s “Aslan gibi banka arkanda” platform illustrate the impact of banking charges on personal budgets through humorous stories revolving around burgers, waffles, and simit. According to the credits published by Marketing Türkiye, the advertising agency is Liberté İstanbul, the production company is Riders Film, and the director is Gürcan Güreşçi.
The small bites missing from the food serve as a visual metaphor for expenses that accumulate unnoticed. The report covers the creative approach of the campaign and does not make any product or pricing commitment implying that all banking transactions are unconditionally free of charge.
Marketing Türkiye: Orijinal haberi oku
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