Reklamcılık / E-ticaret / Mevzuat · Goril Radar’da yayın:
Advertising scrutiny on November discounts: A stricter period for brands
Kaynak: T.C. Ticaret Bakanlığı
Kaynak yayın tarihi:

The Ministry of Trade has announced that November discount campaigns will be closely scrutinised across all advertising media. Misleading discount rates, unrealistic price advantages, and incomplete promotional terms are at the centre of the inspections. Depending on the nature of the infringement, administrative fines of up to 39.9 million TL may be imposed.
From the perspective of Goril Radar: A significant development, particularly for agencies running performance marketing, e-commerce, and social media campaigns. It demonstrates that price transparency is just as decisive as creative promises in campaign communication.
T.C. Ticaret Bakanlığı: Orijinal haberi oku
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