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Rivian’s new direction: an analysis of the shift from carmaker to technology supplier
Kaynak: TechCrunch
Kaynak yayın tarihi:
TechCrunch Mobility’s analysis of Rivian examines the company’s ambition to supply software, artificial intelligence and autonomy technologies to other brands beyond manufacturing electric cars. This is not the launch announcement of a single new platform.
Drawing on an interview with RJ Scaringe, Kirsten Korosec’s assessment examines Rivian’s in-vehicle AI models, driving technologies and software partnership with the Volkswagen Group together. Developing more technology layers in-house is interpreted as a strategy laying the groundwork for a licensing model.
In terms of brand positioning, the issue is not so much abandoning its identity as a carmaker as building an additional technology role around it. We do not present the future directions discussed in the analysis as finalised agreements or off-the-shelf products.
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